Four stories, newest first.
2026
Ideas become grounded prototypes that anyone can collaborate on, with a path to production. Prompt to shareable prototype went from days to about an hour, engineering build time dropped by more than half, and every designer across three products uses it, plus 60 weekly users outside design.
2022–2025
Sellers went from 20+ planning tools to one, and a canonical planning vision was adopted across 3 Ads organizations, including YouTube Ads and Buying & Measurement.
2017–2022
The Ads platform learned to adapt to each advertiser, with navigation, billing and reporting that grow with them.
2012–2017
Founding-designer marketplace at Roomer; Jobcase navigation and StreetSmarts, an SMB employer tool with roles and permissions.